MOON Chocolate

This conceptual brand project is a blend of 2D design, packaging design, and motion graphics. MOON is a sugar-free chocolate featuring fun illustrations correlating with each flavor. Physical boxes and promotional videos were created to showcase the brand.

  • First and foremost is visual and market research; I gathered the information needed to help aid my vision for what kind of chocolate brand I would be creating. The consumer’s attention was also device to the palette and illustrative style chosen.

    For the instagram ad, I retained the key art and illustrative style for the animation. I began with a storyboard, took my ideas to procreate, then proceeded with After Effects.

  • Illustrator, Procreate, Photoshop, After Effects, and Figma.

  • Chocolate Box: 6.5in x 3in x 1.25in

    Video: 1080×1080px (00:00:19)

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